Thursday, October 15, 2020

The Science Behind Perception of Beauty

The science community is constantly looking for explanations and processes to everything around and inside us. One big question that has been around for a while is, how does the brain define beauty and how is it processed? Ancient philosopher believed that beauty was a objective matter, meaning that it came from the object itself. As time progressed scientist began to switch over to beauty being subjective. Meaning that an object’s beauty was determined from the brain. This subjective in recent years has come to be known as Neuroaesthetics. Neuroaesthetics is the study of aesthetic perceptions of art, music and any object that arises aesthetic judgment.

In an article titles "Neuroaesthetics: Understanding Our Perception of Beauty" a study conducted by Ishizy and Zeki called  “A Brain Based Theory of Beauty” was analyzed. The researchers used 21 participants and showed them art paintings and music excerpts. These participants were then asked to rate these art pieces from 1-9. One being the least beautiful and nine being the most. During this process they would have their brain activity recorded using fMRI. The fMRI would be used to keep track of the active areas during the process. The results showed that several areas of the brain were active during the presentation of each type of stimulus. However the only part of the reward and pleasure center that was present regardless of the stimulus is the medial orbito-frontal cortex. Another interesting finding is that rating correlated to activation of the mOFC. Meaning the higher the stimulus was rated, the more blood flow was detected to that area. In the same article the author criticized  the field of neuroaesthetics as potentially damaging and something that would turn art into a “right or wrong criteria”. In 1993 Komar and Melamid conducted a study were they asked 1,001 American about their art preferences to determine the USA’s most wanted painting. The final results were nothing out of the ordinary and to most people not typically considered beautiful. 

Dr. Grzywacz and his colleagues on the other hand published a paper called “Is Beauty in the eye of the beholder or an objective truth? A neuroscientific answer”.  This paper aims to come up with a theory that proves that aesthetic response (such as finding something to be beauty) is a very individual and changing. Their goal is not to find a set definition on what constitutes beauty and what doesn’t, but aims to explain why we all have different standards of beauty.  In the first part of their study Dr. Grzywacz analyzed the fluency theory, which states the more fluently perceivers can process an object the more positive their aesthetic response is.  The theory behind the brain preferring fluency is that it is able to process the stimuli better and avoid danger. The brain is trained to process 3 main components of fluency ( aesthetic variables )really well. Those include balance, symmetry and complexity. To analyze the truth behind this theory, they analyzed too major questions “ Do artists have biases for properties like these? and is so are they optimized?. The way these questions were answer is by digitized images are stored as arrays of intensity values, often from 0 to 255 or 0 to 1. Balance was demonstrated with similarities in number found in the right and left side. Complexity was analyzed by trying to predict points in the image. Three groups of images were analyzed renaissance paintings, spontaneous pictures, and carefully posed portraits. In the end each painter had a high degree of individuality on how they paint. Meaning their ideas on what makes a painting beautiful was very different and intentional. The main theory this research article came up with is “The theory on how the brain learns aesthetics”. The overall summary is a Person is looking at object. The person needs to make a prediction on the object. The predictions will be made based on the color, shape, size etc. The person will determine whether the object is good or not. If they decide it is, the person takes the action on the object. The decision can either be good or bad. If it is good the object gives pleasure. If the object is not good to, there is a mistake in the prediction. The person then changes the prediction model to make better predictions in the future. No change is made for the positive aesthetic response. A person’s aesthetic response can be influenced by motivation and culture during the learning phase, which can lead to aesthetic individuality. This was shown through a study that determined that risk takers appeared to like higher levels of complexity in their paints versus risk avoiders which preferred balance. The second major conclusions in this paper is that people can learn aesthetic values. This was tested by having participants play a game where they learned to predict reward based on the images they got, participants did not know which had the highest reward. Initially the participants were favoring the images with the highest number of dots were associated with the bigger reward. However, over time they noticed a specific image with a specific number of dots was tied to the highest reward. This made them change their previous favored images. Lastly their final study concluded that aesthetic values can change over time. This was shown by asking participants which was their favorite shirt, and then asking three days later. Most people changed their answer.

Overall it seems that every person may have the same areas of the brain that activate when they see something they consider beautiful such as the anterior insula and the orbitalfrontal cortex but everyone has different criteria that define beauty. It appears that the perception of beauty is both subject and objective, since it is influenced by culture but also triggered by aesthetic values. Neuroaesthetics is not a limiting field and is constantly evolving, discovering and understanding a human's complex mind. 


Citations: 

·      Aleem, H., Pombo, M., Correa-Herran, I., & Grzywacz, N. M. (2019). Is Beauty in the Eye of the Beholder or an Objective Truth? A Neuroscientific Answer. Springer Series on Bio- and Neurosystems Mobile Brain-Body Imaging and the Neuroscience of Art, Innovation and Creativity, 101-110. doi:10.1007/978-3-030-24326-5_11

·      Masri, Y. (2019, June 06). Neuroaesthetics: Understanding Our Perception of Beauty. Retrieved October 16, 2020, from https://medium.com/swlh/neuroaesthetics-understanding-our-perception-of-beauty-eabf06fc65a3

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